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About Sam

Hello, I'm Samantha, a seasoned creative professional with over two decades of experience. My journey in the industry began in 2003, and since then, I've thrived in diverse roles across creative and digital agencies, as well as in-house corporations and start-ups. Passion drives me, and I've consistently contributed to driving commercial success and enhancing the value of consumer-focused products.

Throughout my career, I've collaborated globally with agencies, retailers, and brands spanning various sectors, including electronics, food and beverage, health and beauty, fashion, and more. I've been involved in numerous projects, from kitchen and houseware products to soft lines, toys, and impulse buys.

I enjoy partnering with brands across different sectors, each presenting unique opportunities. My passion for versatility compels me to embrace every challenge. When collaborating with a brand, I make it a point to thoroughly understand its industry, products, target demographic, emotional resonance, competitive landscape, and retail audience. This tailored approach ensures the development of effective design strategies that drive market success.


My knowledge spans product-driven strategies, end-user dynamics, marketing, strategic planning, and manufacturing. This comprehensive understanding enables me to successfully launch new products, maintain brand recognition, and rejuvenate existing products for commercial expansion.

I've established enduring relationships with US, Chinese, and European manufacturers and collaborated with prominent figures in their respective markets. My ultimate passion lies in guiding companies to create and brand iconic products that deliver measurable ROI.

Retailer Collaborations:

Walmart, Amazon, Bed Bath & Beyond, Sears/K-Mart, JOANN, Walgreens, Target, Kohl’s, Five Below, Big Lots, ALDI, Kroger, Anthropologie, Family Dollar, Dollar General, Cabela’s, Bass Pro, Auto Zone, Dick’s Sporting Goods, Costco, Sam’s Club, Home Depot, Tractor Supply, Menards, Lowe’s, ACE Hardware, Meijer, and Fred Meyer.


Brand Collaborations:

1-800-Flowers, Fannie May, Harry London, Crofton, Adventuridge, Disney, General Mills, Betty Crocker, Pillsbury, Primos Hunting, Chicago Cubs, CountryLine, and Patriot Lighting, and Mace® Brand

🌟 Key Achievements:

  • Spearheaded innovative packaging solutions, driving a 20% surge in sales and a 25% reduction in packaging costs.

  • Elevated social media engagement by 40% and garnered a 25% growth in followers through compelling visual content creation.

  • Maintained a client retention rate of 90% and received commendations for outstanding design work.

  • Achieved a 35% improvement in brand recognition among consumers and stakeholders through cohesive branding.

  • Orchestrated integrated design strategies, resulting in a 50% rise in campaign effectiveness and a 30% boost in conversion rates.

  • Led the redesign of brand identities, resulting in a 40% increase in brand recognition and a 30% improvement in customer engagement.

  • Cultivated positive vendor and manufacturer relationships, contributing to seamless product development and production processes.

  • Demonstrated a strong commitment to ROI-driven design solutions, fostering client satisfaction and long-term business relationships.


💡 Software Proficiencies:
Adobe Creative Cloud (Illustrator, Photoshop, In-Design, Express, Acrobat Pro), Canva,
MS Office (Excel, Word, PowerPoint, Teams), Klaviyo, Hootsuite, Google Docs Editors Suite, FlightCheck,
Shopify, Wix, Meta Business Suite, ChatGPT, Proficient in both MAC and PC platforms.


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