Creative professional with extensive knowledge in all areas of consumer goods design, development and final presentation. Unparalleled combination of skills and experience, including graphic design, web interface design, industrial/package design and product management. Proven success in designing effective product branding through compelling messaging, persuasive point-of-purchase signage, eye-catching logos, CPG packaging and marketing collateral (online and print).
I have been commercializing and adding value to consumer focused products for 16+ years. My professional career started in 2003, serving as a Designer and Creative Director for a multitude of agencies, retailers and brands internationally. I have worked as a Founder, Design Manager and Principal Design Lead adding value to over hundreds of projects in categories including electronics, sporting goods, health/beauty, food/beverage, housewares, accessories and soft-lines.
My experience and deep understanding of product-led thinking, end users, marketing, strategy, and manufacturing give me a fully rounded understanding for what it takes to launch a new product or refresh an existing product for commercial growth.
I have 14+ years of experience working directly with some of the largest manufacturers in the world and my clients are some of the biggest leaders in their markets including the United States, United Kingdom and Asia. I love to help my clients build and brand iconic products that bring measured return on investment. Reach out, lets work together!