About Samantha
With an unwavering dedication spanning over two decades, I've been instrumental in driving the commercial success and elevating the value of consumer-focused products. Since the inception of my professional journey in 2003, I have assumed diverse roles, including Designer and Creative Lead, collaborating on a global scale with agencies, retailers, and brands. Additionally, I've held pivotal positions as Founder, Design Manager, and Principal Design Lead, making substantial contributions to a wide array of projects encompassing electronics, food/beverage, health/beauty, home and garden, kitchen/houseware products, fashion, toys, impulse buys, and soft-lines.
My extensive experience, coupled with a profound understanding of product-driven strategies, end-user dynamics, marketing, strategic planning, and manufacturing, equips me with a comprehensive insight to successfully launch new products, uphold brand recognition, and rejuvenate existing products for commercial expansion.
Over the past 17 years, I've forged enduring collaborations with manufacturers in the US, China, and Europe, enriching my portfolio through partnerships with prominent figures in their respective markets. My fervent passion lies in assisting companies in creating and branding iconic products that yield measurable ROI.
🌟 Key Achievements:
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Spearheaded innovative packaging solutions, driving a 20% surge in sales and a 25% reduction in packaging costs.
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Elevated social media engagement by 40% and garnered a 25% growth in followers through compelling visual content creation.
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Maintained a client retention rate of 90% and received commendations for outstanding design work.
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Achieved a 35% improvement in brand recognition among consumers and stakeholders through cohesive branding.
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Orchestrated integrated design strategies, resulting in a 50% rise in campaign effectiveness and a 30% boost in conversion rates.
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Led the redesign of brand identities, resulting in a 40% increase in brand recognition and a 30% improvement in customer engagement.
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Cultivated positive vendor and manufacturer relationships, contributing to seamless product development and production processes.
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Demonstrated a strong commitment to ROI-driven design solutions, fostering client satisfaction and long-term business relationships.
💡 Software Proficiencies:
Adobe Creative Suite CC (Illustrator, Photoshop, In-Design, Adobe Express), Canva, Adobe Acrobat Pro
MS Office Suite (Including Microsoft Teams), Klaviyo, Hootsuite, Google Docs Editors Suite, FlightCheck
Shopify and Integrated Apps, Wix, Meta Business Suite, Proficient in both MAC and PC platforms