Private Label for Betty Crocker and Pillsbury
Project: The objective was to design for major retail channels catering to cutting boards and glass food storage products while expanding both brands' demographics beyond the baking sector.
Role: Graphic Design, Package Design, Lifestyle and Product Photography
Process: Design direction based on adhering to the Betty Crocker® and Pillsbury® brand and style guidelines. Photography, Photo Retouching/Editing, Color Theory, and Typography
Software: Adobe Creative Suite - Illustrator, Photoshop, In-Design
Retailers: Kroger and Costco