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General Mills
Private Label for Betty Crocker and Pillsbury

Project: The objective was to design for major retail channels catering to cutting boards and glass food storage products while expanding both brands' demographics beyond the baking sector.

Role: Graphic Design, Package Design, Lifestyle and Product Photography


Process: Design direction based on adhering to the Betty Crocker® and Pillsbury® brand and style guidelines. Photography, Photo Retouching/Editing, Color Theory, and Typography

Software: Adobe Creative Suite - Illustrator, Photoshop, In-Design


Retailers: Kroger and Costco

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