Green Canteen
Hydration Bottles, Cups and Coffee Mugs
Project: New Brand and Product Development for both Direct-to-Consumer (D2C) and retail channels, with a focus on stainless steel hydration bottles, coffee mugs, and BPA-free plastic water bottles.
Role: Creative Director, New Brand Development, Logo Design, Graphic Design, Package Design, Product Development, Pattern Design, Lifestyle and Product Photography
Software: Adobe Creative Suite - Illustrator, Photoshop, In-Design, Meta Business Suite and Shopify
I played a significant role as Creative Director in leading a design team during the New Brand Development project. Our primary focus was on designing stainless steel hydration bottles, coffee mugs, and BPA-free plastic water bottles for both Direct-to-Consumer (D2C) and retail channels. The team worked together to conceptualize logos and graphics, oversee package design and product development, and coordinate captivating lifestyle and product photography, all of which aimed to create a comprehensive brand experience. While leading the design team, I also got involved in designing content and contributed actively. We developed products keeping in mind current trends and consumer preferences to ensure that our brand had a contemporary appeal and resonated well with the target audience.
Retailers: D2C, Amazon, Drug Mart, Five Below, Sam's Club, Walmart, and Walgreens
