REFRESH OF EXISTING BRAND
Projects: Refresh of existing brand
Role: Creative Director
Software: Adobe Creative Suite
Concept: Connecting the brand more deeply with its users, providing an innovative point of difference, or simply to stay modern and relevant. Providing product for organization that promotes simplicity and helping consumers design a well lived life.
Process: Research and Concept Development, Content Development, Photography, Photo Retouching/Editing, Color Theory & Typography