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Mace® Brand
Self-Defense Products

Project: Design for both Direct-to-Consumer (D2C) and retail channels, with a focus on pepper sprays, pepper gels, pepper guns, animal repellents, and stun devices.

Role: Graphic Design, Package Design, Video (GIFs and Stop-Motion), E-mail Marketing Campaign Design, Social Media Asset Design, Lifestyle and Product Photography


Process: Design direction based on adhering to the Mace® Brand style guidelines. Photography, Photo Retouching/Editing, Color Theory, and Typography

Software: Adobe Creative Suite - Illustrator, Photoshop, In-Design, Express, Meta Business Suite, Klaviyo and Shopify


Retailers: D2C, Amazon, Drug Mart, Walmart, Meijer, Dollar General, Dick's Sporting Goods, and Lowes

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