Samantha Vickers Portfolio

Project: New Brand Development for Direct-to-Consumer (D2C) and retail channels, specializing in bamboo, acacia, olive wood, marble cutting boards, and cooking utensils.

Role: Creative Director, New Brand Development, Logo Design, Graphic Design, Package Design, Lifestyle and Product Photography

Software: Adobe Creative Suite - Illustrator, Photoshop, In-Design, Meta Business Suite and Shopify

Process: I was a key contributor in the development of a new line of cutting boards and cooking utensils made of bamboo, acacia, olive wood, and marble. My involvement spanned various areas such as brand development, logo design, graphic design, package design, and lifestyle/product photography. I played a multifaceted role in creating a unique brand identity, designing a compelling logo, and developing cohesive marketing collateral. Working on this project brought me immense joy and highlighted my ability to contribute comprehensively to a brand's success.
 
Retailers: D2C, Amazon and Bed Bath & Beyond