Primos Hunting Jr.
Crossbow, Bow Blaster, Inflatable Targets and Foam Projectiles
Project: New Product Development for retail, with a focus on toy Crossbows, Inflatable Targets and Foam Projectiles
Role: Graphic Design, Package Design, Illustration, Lifestyle and Product Photography
Software: Adobe Creative Suite - Illustrator, Photoshop, and In-Design
Process: As a designer, my main role was to create graphics for a new retail product line that includes toy Crossbows, Inflatable Targets, and Foam Projectiles. I ensured that the designs adhered to the Primos Hunting brand and style guidelines, and incorporated licensed Primos Hunting Jr artwork. Additionally, I was responsible for tasks such as photography, photo retouching/editing, color theory, and typography.
Retailers: Cabela's and Bass Pro