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Silly Sand
Kinetic Sand and Shape Molds

Project: New Brand Development for major retail channels, with a focus on kinetic sand and shape molds

Role: Creative Director, New Brand Development, Logo Design, Graphic Design, Package Design, Product Development, Lifestyle and Product Photography

Software: Adobe Creative Suite - Illustrator, and Photoshop

Process: In my role as Creative Director, I played a key role in developing a new brand, with a focus on creating kinetic sand and shape molds that were tailored for major retail channels such as Walmart. My team and I worked together to shape the conceptualization of logos and graphics, supervised package design and product development, and orchestrated captivating lifestyle and product photography in order to craft a cohesive brand experience. Alongside leading the design team, I personally designed content to ensure that our products reflected current trends and consumer preferences, guaranteeing a modern appeal and connection with our target audience.


Retailers: Amazon, Sam's Club, Walmart, and Walgreens

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